Cracker Barrel Founder Slams New CEO, Says The Company Needs To Get Back To “Keepin’ It Country”

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Cracker Barrel Founder Slams New CEO, Says The Company Needs To Get Back To “Keepin’ It Country”

Not a fan of what they’ve done to the brand he created.

Cracker Barrel has found themselves in quite the firestorm lately after announcing some massive changes to their brand over the past few months.

The southern restaurant chain has recently been remodeling their stores, eliminating the familiar cozy look in favor of their new, modern take that looks like something out of a Chip and Joanna Gaines show:

At a remodeled Cracker Barrel. I hate it. pic.twitter.com/B5AqjRpff1
— Coach Duggs (@CoachDuggs) August 3, 2025

And of course there was also the recent backlash over their logo when Cracker Barrel announced that they would be removing the “old timer” from their iconic logo and going with a much more minimalist approach:

Cracker Barrel has gone full rebrand
Old Logo/Interior: New Logo/Interior: pic.twitter.com/QUTOCs9wrS
— Morning Brew (@MorningBrew) August 20, 2025

The logo change prompted a strong outcry, not only from people who (rightfully) hated it, but the company’s stock also took a big hit after the new logo was announced.

In fact, the controversy has even reached the White House, with President Donald Trump chiming in earlier this week urging them to go back to their old logo.

“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.

They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again.

Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”

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