Cracker Barrel Unveils New Logo For First Time In Nearly 50 Years, & People HATE It: “Worst Logo Change I’ve Ever Seen”

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We’re witnessing the fall of an empire.

I have never believed the phrase “embrace tradition, reject modernity” more in my life. After rolling out the same logo for close to fifty years, the eatery known as Cracker Barrel just announced that they are rebranding. They’re opting to go with a more minimalist logo, and they are making a huge mistake. There’s no amount of buttered and jellied biscuits that could save them from this.

As you can see, the old logo that we’ve all come to know and love – featuring an old man sitting next to a barrel – is no more. They’ve opted to “clean things up,” and got rid of the a) the old man b) the barrel and c) every ounce of character the original logo had to debut a lifeless, sterile, pointless, boring new symbol.

Why are so many brands opting to voluntarily ruin their aura?

Cracker Barrel has updated their logo for the first time in 48 years pic.twitter.com/wkDOatNPKz
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