The AI Delusion: When The Velvet Sundown Isn’t the Only Synthetic Sound You’re Hearing

Artificial Intelligence didn’t march into the music industry with fanfare and steel-toed boots. It slipped in like tinnitus; just a faint buzz at first, now an omnipresent hum. One moment, you’re laughing at The Velvet Sundown for sounding like Coldplay’s decomposing twin; the next, you’re being fed Spotify recommendations so meticulously engineered you’d be forgiven for mistaking machine-made tracks for the next big indie band. But the disturbing part isn’t the obvious AI projects with zero emotional value, botched metaphors, and vocals that drift into the uncanny valley. It’s what’s lurking in the grey zone. Artists are now plugging prompts into ChatGPT, feeding the results into AI music generators, and re-recording the output with a human voice and instrumentation. This isn’t a cautionary tale about the future. It’s a cry into a reality already warped by convenience, attention economies, and the worship of polish over purpose; the implications for independent artists are as insidious as they are devastating. Ghostwriters Never Threatened the Soul of the Song The music industry has always been full of smoke and mirrors. Your favourite pop track from the 2000s probably had five writers and three producers behind it. No one kicked off when Max Martin […]

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