The JB Project Delivered a Garage Blues Rock Meditation on the Lack of Salvation in Consumerism with ‘Consumption’

As far as expositions on capitalistic consumerism go, few feel as affecting as the vintage-timbred, harbingering grooves in The JB Project’s latest single, Consumption. With lo-fi indie punk aesthetics lending a languid weight to the lament and garage blues licks adding the depth of decades, the track mourns how people have become so blind they only see the glow of adverts, chasing idealised selves they’ll never reach because consumerism only ever feeds the architects of material fantasy. Within the six-minute track, which takes the free-flowing form of an impassioned jam session, razor-sharp songwriting cuts through the haze and hands you a moment to reflect. You’re invited to sink into the slow-burning rhythms and, for a moment, snap out of the trappings of vapid luxury. JB’s path to this point was anything but straightforward; after earning his degree in contemporary, urban and popular music at Columbia College Chicago, he turned away from fractured bands and endless creative compromises. Teaching himself guitar, recording, and production, he now creates music that rejects rigid structures, allowing emotion to lead. Each track is a personal invocation, recorded with enough truth and soul to move listeners on a deeper level. Consumption is now available on all […]

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