Cracker Barrel Calls Massive Backlash, That Tanked Their Stock By $100 Million, A “Vocal Minority”

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Cracker Barrel Calls Massive Backlash, That Tanked Their Stock By $100 Million, A “Vocal Minority”

Vocal minority, eh?

By this point, you’ve likely heard about the Cracker Barrel controversy. After rolling out the same logo for close to fifty years, the eatery known as Cracker Barrel just announced a major rebrand. They’re opting to go with a more minimalist logo, and they are making a huge mistake. There’s no amount of buttered and jellied biscuits that could save them from this.

As you can see, the old logo that we’ve all come to know and love – featuring an old man sitting next to a barrel – is no more. They’ve opted to “clean things up,” and got rid of the a) the old man b) the barrel and c) every ounce of character the original logo had to debut a lifeless, sterile, pointless, boring new symbol.

I’m baffled by the fact that modern brands insist on ruining their own aura.

Cracker Barrel has updated their logo for the first time in 48 years pic.twitter.com/wkDOatNPKz
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